Capabilities

Marketing Communications
Advertising
Marketing Research
Corporate Communications
Public Relations
Speech Writing
Media Relations
Community Relations

Marketing Communications

Some firms can develop and deliver strategic marketing plans that lay the perfect road map for achieving desired outcomes, but will fall short on providing the tools needed to execute. GCOM can design and produce all the materials required to effectively promote or enhance your organization’s products and/or services.

COLLATERAL MATERIALS
From overview literature to sales materials, GCOM is an expert in producing marketing aids consistent with new or existing brand treatments, with message continuity that clearly communicates our clients' desired call-to-action responses. The list of tools includes brochures, folders, posters, flyers and complete identity systems - all developed to produce optimum results for your products and services.

INTERNAL & EXTERNAL NEWSLETTERS
We develop and write newsletters for internal and external audiences that will keep your constituents in the know. Whether your goal is to enhance organizational or product loyalty, GCOM never loses sight of the fact that newsletters are not just an opportunity to inform, they also provide an ongoing opportunity to sell.

PROMOTIONS
From power promotions to subtle positioning, GCOM understands the advantages of being in the right place at the right time. We also understand the difference between luck and opportunistic preparation. More often than not, the promotional component of marketing plans is where the rubber meets the road. This is why we go to battle for our clients with a comprehensive assortment of promotional strategies that can include on-site, live remote broadcasts, to compelling point-of-sale packages, to incentive advertising.

DIRECT MAIL/MARKETING
Maybe what your products and services need is a regular customer contact program. Let our firm help you build a direct marketing program that contributes to a direct bottom line improvement. Our services may range from beautifully designed direct mail pieces to strategically conceived direct sales campaigns.